The Career Target Brief, also known as a Marketing Plan (by Lee Hecht Harrison), is a simple 1-page document that tells the reader several key messages:

1. who you are from a professional point of view;
2. what types of roles & responsibilities you desire to obtain in your next career step;
3. where you'd like your next career role to be performed i.e. work commitment/style, industry, geography, type of company; and
4. specific companies you'd be interested in working for.

It is a summary written output of the identification and articulation of the target opportunities you desire, as developed in the "Identify your target career opportunities step" in the Preparation phase.

Start with a basic format. An example is provided below.

Review the video series below, explaining details of how to do a personal marketing plan.

• Job Search Personal Marketing Plan Overview (1:28)
  • Professional objective(1:26)
  • The positioning statement (1:40)
  • The competencies statement (2:14)
  • Your target market (2:29)
  • Your target company list (1:56)
• Personal marketing plan example (1:52)
  
  

The Career Target Brief has several benefits and uses:

1. It forces you to articulate exactly what you represent to an employer and what you want to do, where and with whom.
2. It is a document you can share with networking contacts, especially close contacts of yours that explains, in plain english, the who, what and where of your next career step.
3. By sharing a list of representative companies, the person you leave the document with will have something tangible to act on. He/She will start to think of contacts they may have at the listed companies.
4. It is a much more effective communicating device to your network than a resume. A resume only tells what you done, not what you're looking to do.

Further discussion here.

Create several clean copies to carry along with you for networking encounters.